Luxury labels are increasingly moving with the times and stepping up their digital strategies. More emphasis is being placed on social media, from hosting Snapchat stories to sponsored ads on Instagram. It also means offering e-commerce shopping options or teaming up with platforms that provide such services.
The latest fashion brand to jump on the bandwagon is ÂPrada. The Italian fashion house has teamed up with online retailer MyTheresa.com reflecting a growing industry trend. This is the first time that Prada’s mainstream collection will be available through online retailers. The items include ready-to-wear pieces, along with handbags and shoes.
From a classic tweed cape and glamorous floral brocade blazer to a sleek book-shaped clutch, with textured leather and shiny gold hardware, Prada’s latest collection incorporates trends currently dictating the global fashion industry. There is something here for everyone.
Prada’s autumn/winter 2016 collection will be launched on the web today July 15.
