Traditions go a long way in building a trust amongstcustomers. Late Pandharinath Amrutrao Verlekar passed the same to his sons andgrandsons “ the rich legacy and unshaken faith in fair business.
Built on a strong foundation of trust is the house of UlhasJewellers. In 1927 it was known as “Joalharia Modarn” and mainly traded withimported diamonds from Portugal.
The traditional jewellery house has been a trusted name inthe Goan households and has come a long way in the last eight decades.
“Eighty years ago ours was a small shop. But thanks to thestrong and steady support of our clients over the years, it has helped us toestablish ourselves as a brand in Goa,” says Vikram Verlekar who manages thebusiness with brother and partner Pritam Verlekar.
Every business has its ups and downs, no matter how hard youtry. This was true with Verlekars too. With the new generation taking over, thefamily entered into the hallmark gold and diamond jewellery a decade ago.
“Our father is the guiding force behind us. Having someoneto bless you means a lot while crossing every milestone,” admits Pritam.
Ulhas Verlekar is happy to watch his business grow, as bothhis sons work to adopt current polices and adapt to new market trends.
“We have always been trend setters,” he smiles.
With originality and exclusive designs Verlekars have feltthe pulse of the Goan market.
Intricate carving, quality stone setting and internationalstandards have helped them to expand their business in Goa.
With jewellery showrooms already opened and established inMargao and Panjim, Verlekars are now venturing into exclusive diamond studdedjewellery showroom that would cater to the growing demand in this section ofjewellery in the local market.
