New Delhi
To spread investor awareness and financial education, markets regulator Securities and Exchange Board of India (SEBI) plans to explore cinema advertising and digital platforms for its advertising campaigns, including those on ponzi menace and dabba trading.
Besides, the regulator also plans to undertake financial market education and training programmes for specific target groups such as teachers and police officials.
As part of its mass media campaign, SEBI has so far carried one campaign on its Investor Grievance Redressal Mechanism and six on on unregistered collective investment schemes and ponzi menace.
Some new campaign relate to 'dabba trading' and to ASBA (Applications Supported by Blocked Amount) facility that allows money to remain in the investor's account till shares are actually allotted to him or her in public offers.
In the current financial year, SEBI would run campaigns on various media platforms, including on TV channels, radio and print, on these new topics as well as on ponzi schemes.
This fiscal, SEBI also plans to increase the number of various education and awareness programs through Resource Persons workshops and through Investor Associations, by over 30 per cent and 20 per cent, respectively.
To meet this objective, SEBI would empanel new Resource Persons across the country, while its Regional Offices have been asked to ensure at least one Resource Person per district. Besides, refresher training of the eligible RPs is proposed to be undertaken under all the offices.
