Amazon India has got some serious competition now. Flipkart has raised money from Microsoft, China’s Tencent and eBay Inc, a total of Rs 9,000 crore (or 1.4 billion dollars) to buy eBay India’s operations. eBay Inc also gets Flipkart shares, which will see the Indian etailer now move beyond Indian borders in a big way. What this does, in many ways, is take the game to Amazon’s shores. The Jeff Bezos-led company has been decimating the competition in America and other regions, which has led to many e-commerce organisations to come together to fight this Goliath. This also means that Flipkart will continue to disrupt other markets. They have opened up markets for books, electronic items and more over the past few years. There’s no saying what they will do now, with the added power that eBay.in brings to the table, as well as the strategic partnership with Tencent and also Microsoft, who will exclusively sell Azure on the etailing platform. Flipkart bought Myntra not too long ago and together they have proven to be more than a match for all the other etailers in India. Jabong was soon picked up and there are rumours that Flipkart will also buy Snapdeal. Amazon will be looking over their shoulders now.
