PANAJI
To amplify its successful digital campaign, Punjab National Bank (PNB) celebrated the ‘Digital Apnayen’ day across 10,931 branches. Since the launch, the campaign has been an effective hand-holding approach to make the masses self-dependent, migrate more customers to digital banking means and induce merchants to encourage the use of digital channels including RuPay Debit Cards, UPI and AePS accounts for all financial needs. It also supports the government’s vision to onboard about one crore customers to digital payment modes.
On the occasion of 75th Independence Day this year, CH S S Mallikarjuna Rao, MD & CEO, PNB had announced the launch of the digital campaign ‘Digital Apnayen’, following which the bank successfully integrated more than 5 lakh new customers who conducted more than 8 lakh digital transactions, during August 15 to September 30 2020. PNB contributed more than Rs 40 lakhs to PM CARE Fund as CSR on behalf of its customers (Rs 5 per selected transaction) who embraced the digital way of banking.
