US Agri Dept brings American food and beverages to Goa
In an effort to make American food, beverages and ingredients popular among Goans and also tourists visiting the state, U.S. Government's Department of Agriculture (USDA) and the Forum of Indian Food Importers (FIFI) organised a ‘Table-Top Trade Show' at Grand Hyatt in Bambolim.
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A number of products either directly imported from the US or made from ingredients imported from the US were displayed at the event. Adam Branson, senior agricultural attaché, USDA, said, "We are here to support trade ties between American food companies and Indian market. At the moment, bilateral food trade between India and US is around $5.3 billion dollar annually." Branson continued, "We have seen that Indian retail chains and hospitality players are increasingly selling American food products. We want Indian chefs to have access to global supply chains." Asked if Goan supermarkets and hotels are looking at collaborating with American brands, Amit Lohani, founder director, FIFI, replied, "Some Goan retailers are looking at selling American food products as private label. Besides, hotels are looking to buy ingredients like American walnuts." Lohani also said that import of American ingredients can promote ‘Make-in-India' concept.
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