When Tim Cook launched the new MacBook Pro last week, he made a statement by dropping the glowing “bitten” apple from the device’s lid. Jobs had the glowing apple on the lid as a mark of premiumness, which many companies such as HP and Dell copied. Even though the company did not give reasons for this change, it can be assumed from Cook’s previous launches that he intended to change the Apple that Jobs had created in order to suit the company’s future.
For example, Cook launched the large screen iPhones, Jobs was against. He also introduced the Apple Pencil, arguably a stylus-like device that Jobs hated.
