PANAJI
Bridgestone India Pvt Ltd, the subsidiary of tyre and rubber company Bridgestone Corporation, announced the foray of America’s tyre brand Firestone in India. The brand will launch Firestone FR500 that is aimed at the passenger car segment while the Firestone Destination LE02 is targetted at the SUV car segment.
Firestone, founded in 1900 in USA by Harvey Firestone, is a brand that has delivered quality and dependability for over 100 years. In India, Firestone will focus on the passenger car and SUV segments in the initial phase. The brand’s offerings in India will be keeping in with the needs of the Indian consumers and will be manufactured at the company’s manufacturing plants in Chakan, Pune and Kheda, Indore.
Speaking at the launch, Kazuhiko Mimura, managing director, Bridgestone India Pvt Ltd, said, “We are extremely delighted and excited to announce the launch of Firestone in India. Over the last few years, India has emerged as a global economic powerhouse and also one of the fastest growing automotive markets in the world. Firestone at the onset will focus on the passenger car and SUV car segments and subsequently expand the size range. We hope to garner our fair share of the market through a wide pan-India network of dealerships and superior quality and service.”
