PANAJI
Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has entered into a strategic Original Equipment Manufacturer (OEM) tie-up with Bajaj Auto Limited.
Under this strategic tie-up, Gulf Oil will manufacture Bajaj Genuine Oil in their state-of-the-art manufacturing facility and distribute these lubricants in Bajaj Auto’s dealer network as well as tap into the bazaar market through Gulf’s widespread dealer network and also the Gulf Rural Stockist program in rural areas.
“We are happy to be associated with Bajaj, a brand that evokes inspiration across generations. Bajaj Genuine Oil, with its long drain interval of 10,000 km, is yet another addition to the range of products with differentiated value propositions which we offer that will enhance our rich legacy of quality, endurance and passion. This association, our first OEM tie-up in the two-wheeler segment, will help us grow further in the motorcycle oil segment where we already have a strong presence in the 'Bazaar' and also provide a platform to increase the reach of the Bajaj Genuine Oil in the markets”, says Ravi Chawla, managing director, Gulf Oil Lubricants India Limited.
