PANAJIBlackberrys, the leading menswear brand in India has launched its latest wedding collection ‘Fit for the big day’ at its flagship store in Panaji. The new collection comes in celebratory colours that suit Indian skin and with fabric that goes well with the Indian weather. There are many innovations done in the apparel sector. As suits are considered to be in a high engagement category, the company has researched deeply and inaugurated suits that could be worn on different occasions and different weather conditions. From formal wear like trousers, suits, jackets and blazers, the brand has added semi-formal and casual offerings such as khakis, shirts, denim, T-shirts and innerwear, shoes and accessories. After the formal launch at the company’s store in Caculo Mall, Nitin Mohan, co-founder and director, Blackberrys told media, “Our consumer acknowledges us for our fit. We have designed special ‘India fit’ for the Indian men making them stand out in their outfits. Tech-pro is a new collection as innovation is consistent with the Blackberry whether it is Tech-pro collection or Tem-tech. As lifestyle changes, people look for mobility, convenience, wrinkle free, lot of stretch material. In Tem-tech category the fabric is treated to manage the body temperature.”
