Panaji
In its continuing efforts to enhance customer convenience, Ford India on Wednesday launched a Service Price Promise.
Introduced via a unique Service Price Calculator on Ford India Website, the Price Promise will allow customers to know the cost of periodic maintenance even before booking the service at a
Ford dealership.
The Service Cost Calculator will allow customers to carry a print out of the calculated web quote, ensuring complete trust and transparency in their service experience at any Ford dealership.
Ford Service Price Promise will offer periodic maintenance prices for all Ford models including the recently launched compact sedan Figo Aspire, the new Ford Figo hatchback and the ever successful compact SUV, Ford EcoSport. The calculated quote will be valid for the same month, subject to change in taxes, etc.
Customer touch-points like Information boards at dealerships, Service reminder eDMs, and Ford Mobile App along with the dealership websites will be used to inform customers of the initiatives.
Ford Service Price Promise joins a whole host of features and services by Ford India to ensure customer convenience, accessibility and affordability. Prominent among them is 'Sub Assembly Levels for Repairs', which enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.
