Panaji
Leading fashion major Ed Hardy, launched its first exclusive store at Mall De Goa in Porvorim. The store was inaugurated by Sonia Rodrigues, secretary of Harley Owners Group (HOG), Goa in the presence of Bhuvan Shet, director of Mall De Goa.
This brand is the product of Don Ed Hardy, who is an American tattoo artist. Hardy brought tattoo artistry out of the dark and into the glamorous world of fashion. He gets the credit for incorporation of Japanese art form and American style.
In 2002, he stepped into the fashion space when he licensed his art designs to be made into a clothing line. Within two years, Ed Hardy clothing line exploded into fashion world and became one of the most recognizable brands of its time
