PANAJI
Airbnb on Monday signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to promote India as a most sought-after high potential tourism destination and shine a spotlight on its rich cultural heritage.
The MoU signed in the presence of Union Tourism Minister G Kishan Reddy, Tourism Secretary V Vidyavathi and Airbnb India, Southeast Asia, Hong Kong and Taiwan General Manager Amanpreet Bajaj aims to underscore the cultural significance of heritage properties and encourage travellers to embark on immersive journeys through the country’s diverse heritage.
At the heart of this partnership lies the launch of the exclusive ‘Soul of India’ microsite that showcases an array of heritage stays across the country. These heritage properties, steeped in history and architectural brilliance, offer an authentic glimpse into India’s rich cultural tapestry.
Additionally, Airbnb will also offer support to Hosts in untapped tourist areas, assist them in promoting their homestays, build host capacity, and foster a culture of responsible hosting.
This year-long partnership symbolises the shared commitment of both Airbnb and the Tourism Ministry to enhance India’s standing in the global tourism market through promotional strategies and campaigns.
Highlighting the importance of promoting cultural tourism and preserving heritage sites, Reddy said “Homestay accommodations offer travellers a personalised, immersive and rooted in culture travel experience.”
