VASCO
JSW Paints, a part of US$12 billion JSW group, has created and launched a Konkani version of its new marketing AdFilm with Bollywood Actors Alia Bhatt and Ayushmann Khuranna.
The Konkani version of the AdFilm is being promoted through digital and social media targeting new age Goan customers. The integrated marketing campaign has been rolled-out across the State and includes strong on ground connect with consumers, channel partners and influencers, states a press note.
Commenting on the Konkani version of the new TVC, A S Sundaresan, Joint MD & CEO of JSW Paints said, “Goa is synonymous with Colours, so it was natural for us to create a Konkani version of our new AdFilm with Alia Bhatt and Ayushmann Khuranna.”
“Moreover, Colour is what consumers most want from paints. This is the reason we have put colours at the heart of our campaign and our brand Ambassadors Alia and Ayushmann have given it a beautiful soul.”
“We are celebrating a unified India’s diverse colours with our ‘Any Colour One Price’ strategy, the first and only paint company to do this, offering consumers complete freedom to choose any colour.”
“Our family-friendly only water-based paints range is focused on creating the most satisfying experiences for customers. We believe the Konkani version of our new AdFilm will help us come closer to our customers in Goa and the #EmbraceEveryColour campaign will be liked by our consumers across the State,” said Sundaresan.
The ‘Any Colour One Price' proposition that offers 1,808 colours at the same price is an industry-first offering that has disrupted the entire paints market. This unique proposition will help restore the consumer’s freedom of choice in colour, the press note adds.
