Electioneering for the May 7 polls in Goa is intense, with parties exchanging allegations and counter-allegations. Complaints of election code violations are being lodged with the Election Commission (EC), some involving below-the-belt tactics, stirring negative sentiments among voters. It’s crucial for parties to shift towards positive campaigning, highlighting their potential contributions if elected. They must refrain from airing opponents’ dirty laundry and focus on public welfare promises. Negativity should be avoided, as false propaganda can backfire. Parties should accentuate their strengths rather than criticising opponents. Election propaganda should radiate positivity, persuading voters without resorting to negativity. Effective electioneering involves inspiring voters towards a party’s vision without resorting to personal attacks or negativity.
