Amul is not only trusted brand in India and abroad but is also the largest producer of milk products in the world. The open secret of this is an inclusive model in Amul Dairy.
There is no doubt that India needs a revolutionary change in the farming sector. Any such change will have to be inclusive of the farmers and not politicians.
The farmers are at the lower end of the food chain. They deserve the market price for their product and not a minimum price and by doing so the middleman becomes richer and the farmer poorer.
They deserve to be moved up the food value chain and not to be at the bottom for generations to come.
It will also encourage young generation to take up farming. Let us replicate Amul’s success in each State.
